Stamp of approval for theScore and its sports betting platform, Photo by ©Pixabay Online Betting

the Score Received an Approval for Its New Jersey Sports Betting Platform

By Amelia Walker Senior Content Writer Updated: 28 August 2019

Amelia Walker Senior Content Writer

Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.

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This Monday morning, the Canadian content provider theScore announced that after it had completed its regulatory ‘soft-launch’ period successful, the NJ Division of Gaming Enforcement has granted it the approval to implement its mobile sports betting application to the fullest. theScore seems to be on schedule for the state-wide launch it is planning.

The New Jersey Division of Gaming Enforcement (DGE) requires that such a soft launch goes on for a few days to determine if there might arise any major problems. As long as everything goes well, theScore plans to release its app to the public immediately thereafter. Sports betting in New Jersey launched in 2018, and it created one of the most robust markets countrywide. In NJ, legal sportsbooks exist at both tracks and casinos and are even available throughout the state via mobile online apps.

We have tremendous confidence in what we’re about to unleash in New Jersey.

said John Levy, founder, and CEO of theScore.

Last week, theScore tested its sports betting app before the launch. Knowing that the company has around 3.7 million people using its content app on a monthly basis, CEO and founder John Levy targeted the launch to be in NJ to capitalize on the start of the National Football League and the lucrative opportunities its market offers. The NFL regular season is set to begin September 5.

Just last December, theScore demonstrated how broad their market is and the potential it has in the future. They boasted more than four million active users for its sports app and during the 2018’s third quarter alone, managed to reach 50 million sports fans on various social or emerging platforms.

John Levy’s ambitions reach far beyond New Jersey as one can conclude by the partnership deal theScore has made with Penn National Gaming. This has immediately given the company a share on the Iowa market, which launched statewide mobile sports betting on August 15, as well as in Indiana, where the online sports wagering is scheduled to begin on September 1. theScore is also present in Mississippi, but there mobile sports betting can only be done at certain casinos.

As New Jersey has been a center for sports betting and mobile wagering, theScore will have plenty of competition there in the face of FanDuel, DraftKings, and Bet365. These companies are among the biggest players in the worldwide market. Though Levy has always been quite confident regarding his prospects, theScore has to compete in an increasingly crowded marketplace. Its chances are greatly bolstered by the presence of its large pre-existing user base, and that has proven key for daily fantasy sports providers such as DraftKings and FanDuel, who are among the most successful online sports betting providers in New Jersey.

While the global operator Bet365 is also preparing to launch in New Jersey through its new partnership with Hard Rock Atlantic City, theScore announced its partnerships with Bet.Works and Monmouth Park Racetrack this December. The official release of the Monmouth Park deal, states that it has a term of fifteen years and an initial term of five. The initial term can be extended upon expiration for two additional five-year terms. On the other hand, the Bet.Works arrangement is pointed out as an exclusive nationwide multiyear agreement.