Taylor Swift Causes Increase in Sports Betting

Taylor Swift Causes Boost in Betting Activity

By Amelia Walker Senior Content Writer Updated: 16 October 2023

Amelia Walker Senior Content Writer

Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.

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Swift Spotted at Arrowhead

Recently, Swift has been spotted at the Chiefs game in Kansas City, where the team scored an impressive victory over the Chicago Bears with a 41-10 finish. The 12-time Grammy Award-winner was once again present at the Chiefs-Jets game in East Rutherford, New Jersey.

The second time, the star was joined in the luxury suite by A-list celebrity pals Ryan Reynolds, Blake Lively, Hugh Jackman, and Sabrina Carpenter.

Television networks have been highlighting Swift’s presence, regularly cutting to shots of her box after prominent Kelce and Chiefs moments. This attention has led to an overwhelming amount of Swift-Kelce content on social media platforms. There has been a lot of speculation about the singer’s interest in the games and her connection with Chiefs player, Travis Kelce.

Increase in Betting Attributed to Swift

It has further been reported that the celebrity spotlight might be having an unexpected impact in the sports betting arena. Swift’s famously devoted fanbase, known as “Swifties”, might be showing their support in an unusual way – by placing bets.

Tipico Sportsbook, which is operational in a number of states including New Jersey and Ohio, recently revealed data that could suggest a spike in betting due to Swift’s appearances at the games. An official revealed that there had been a noticeable increase in betting activity related to the Chiefs and especially Travis Kelce, following Swift’s Kansas City game appearance.

Statistics show a 27 percent rise in bets on the Chiefs from week three to week four. Even more noticeable were Kelce-specific prop bets, which saw a huge 115 percent surge within the same time period. Moreover, wagers on Kelce scoring a touchdown at any point in the game shot up by 122 percent in week four compared to the previous week.

In an official release, Tipico officials stated:

Did the biggest story in football translate over to the sports betting world? According to the latest data points from Tipico Sportsbook, the answer is yes.

In fact, the Chiefs-Jets faceoff emerged as Tipico’s most wagered-on NFL game for week four, making up 23 percent of its total weekly betting action.

However, the excitement might have been short-lived for many Swifties who decided to honor their idol by placing bets. For those who decided to place their bets on Travis Kelce for the recent game, the player’s on-field performance might have led to a less than profitable outcome.

As the season continues, it remains to be seen whether Swift’s NFL appearances will continue and, if so, how this might further influence the sports betting landscape. Many believe that it could turn hardcore fans of the singer into regular bettors, which could spell great news for sportsbooks.