Expect to see more betting advertisements before the start of the NFL season

More Betting Ads Expected Industry

More Betting Ads Expected in Run-Up to Football Season

By Amelia Walker Senior Content Writer Updated: 02 September 2023

Amelia Walker Senior Content Writer

Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.

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With football season just around the corner, consumers are set to see an increase in sports betting ads, according to recent reports. The huge surge in betting activity during the NFL season leaves sports betting operators competing fiercely for a bigger slice of the pie. As a result, many will be engaging in frenzied advertising as the date of kick-off draws nearer.

The 2023 NFL season is set to begin on September 8th, and operators will be spending the weeks prior to kick-off trying to get more new bettors on board. NFL brings in the highest ratings when it comes to domestic sports, and football is the sport that sees the highest level of betting in the United States.

It comes as no surprise, therefore, that sports betting operators are keen to boost customer numbers and will spend a fortune on ads in a bid to achieve this goal.

More States Now Offer Legal Sports Betting

The advertisements for sports betting will be all the more prevalent because of the increased number of states that now offer legal sports betting. This means that there will be ads coming from multiple operators in a wide range of states as the football season approaches.

Wayne Friedman from MediaPost said:

Looking at the most recent six-month period — from January 1 through August 18 — national TV airings have tripled versus the same time period a year ago — now at 39,300 airings versus 12,900 airings over the same time period a year ago, according to estimates from EDO Ad EnGage.

Some of the bigger operators with more robust advertising budgets will most likely be spending a huge amount on advertising over the next week or two. This means greater exposure to sports betting ads for consumers, which will no doubt cause controversy due to the huge gambling addiction issue that has been seen in many states over recent years.

Many anti-gambling advocates believe that exposing people to these advertisements will further exacerbate the problem of gambling addiction. With some states struggling with funding to deal with gambling issues, this could become the topic of hot debate among sportsbook operators and anti-gambling advocates.

Spending Might Change for Some Sportsbooks

It was further reported that during the 2022 NFL season, the biggest advertising spend came from some of the major sportsbook operators. These included FanDuel, DraftKings, and BetMGM. The fourth largest spender on advertising during the football season last year was Caesars Sportsbook, with its advertising spending coming in just behind the other three operators.

However, it is thought that this year, Caesars will most likely cut back on advertising spending during the football season. This is because the operator has already said that it wants to keep a close eye on spending and is keen to allocate funds elsewhere.

In the meantime, sports fans – and those who aren’t sports fans – can expect to see a surge in advertisements from some of the nation’s other top operators. This is set to begin imminently and continue throughout the football season.